In our unwavering commitment to revolutionize the food system, Eato Ireland proudly presents a comprehensive and flexible pricing model. This model is intricately designed to cater to the unique needs of four distinct market segments: Consumers, Businesses, Government Procurement, and Export. The following is a detailed analysis of our pricing framework, which harmonizes profitability, sustainability, and stakeholder interests.




At the heart of Eato Ireland’s mission to revolutionize the food system is a carefully designed pricing model that aligns with our sustainability goals while ensuring economic viability. Our pricing structure is built on five Core Pricing Components, each serving a specific purpose and offering flexibility to adapt to different market segments. These components are:

  • Base Price: The cornerstone of our pricing, this covers the essential costs of farming and serves as a constant foundation across all market segments. However, it is agile enough to adjust for inflation or significant market changes.

  • Sustainability Premium: This is an added cost, calculated as a percentage of the base price, designed to incentivize and reward sustainable farming practices.

  • Transportation Surcharge: As we employ an eco-friendly electric vehicle distribution network, this fee varies based on the distance covered and the scale of the operation.

  • Government Incentives: Recognizing the role of public policy in sustainable agriculture, we factor in potential subsidies or tax breaks that can directly reduce the end price for consumers.

  • Profit Margin: Tailored to each market segment, this variable percentage ensures that our farmers can maintain financial sustainability while contributing to our larger mission.

By understanding these Core Pricing Components, stakeholders can better appreciate the balance we strive to achieve between profitability, sustainability, and social responsibility.

There are four Pricing Models for each county.

This model is meticulously designed to cater to the unique needs of four distinct market segments: Consumers, Businesses, Government Procurement, and Export. Below is an in-depth analysis of our pricing framework, which balances profitability, sustainability, and stakeholder interests.

1. Consumer Model

Base Price: Standard, adjusted annually for inflation
Sustainability Premium: Fixed percentage of the base price
Transportation Surcharge: Reduced for local distribution, calculated per mile
Government Incentives: Consumer-focused subsidies directly applied
Profit Margin: 5%

Additional Factors:
Retail Markup: Reflects the additional cost imposed by retailers, usually a fixed percentage.
Volume Discount: Tiered discounts for bulk purchases to incentivize consumers.

2. Business Model

Base Price: Standard, with potential for negotiation in long-term contracts
Sustainability Premium: Negotiable based on volume
Transportation Surcharge: Reduced for bulk orders, calculated per mile
Government Incentives: Business-centric sustainability incentives applied
Profit Margin: 7.5%

Additional Factors:
Bulk Discounts: Special rates for large orders, tiered based on volume.
Contractual Obligations: Price stability and reliability factored into long-term contracts.

3. Government Model

Base Price: Standard, subject to annual review
Sustainability Premium: Adjustable based on government investment in sustainability
Transportation Surcharge: Standard or reduced for large-scale orders, calculated per mile
Government Incentives: Direct application of sustainable farming incentives
Profit Margin: 10%

Additional Factors:
Long-term Contract Stability: Price adjustments factored into multi-year contracts.
Administrative Costs: Includes compliance-related expenses, calculated as a fixed percentage.

4. Export Model

Base Price: Standard, adjusted for currency fluctuations
Sustainability Premium: Adjustable for countries that prioritize sustainability
Transportation Surcharge: Increased due to international shipping, calculated per mile
Government Incentives: Export-related incentives or subsidies applied
Profit Margin: 12.5%

Additional Factors:
Export Duties and Taxes: Calculated based on destination country
Currency Exchange: Hedging options considered to mitigate currency risks
Logistics and Customs: Costs for international shipping and customs clearance, calculated as a fixed percentage

Profit Margins Overview

Consumer: 5%
Business: 7.5%
Government: 10%
Export: 12.5%
Sustainability: 15% across all segments, integrated into the Sustainability Premium

By customizing our pricing model to meet the specific needs of each market segment, Eato Ireland aims to maximize both profitability and sustainability. We are committed to continuous refinement through stakeholder feedback and market analysis.

We welcome your feedback and are open to further discussions to refine this model. Thank you for your continued partnership and trust in Eato Ireland’s vision for a sustainable future.



The Sustainable Food System represents a comprehensive and integrated approach to education, food production, branding, distribution and consumption. With a primary focus on maximizing social and economic benefits for local communities, while minimizing environmental impacts, this transformative system comprises of four key components: Eatosystem, Eato Ireland, Eatoverse, and Eatosports.



Eatosystem is a visionary project that integrates a holistic infrastructure and community of farmers, chefs, individuals, governments, businesses, and schools to develop the Sustainable Food System.



Eato Ireland is the global pilot project of the Sustainable Food System initiative that aims to build a healthy and secure local food system for all through a community and employee owned model in Ireland. 



Eatoverse is where the seeds of creativity and collaboration are sown to harvest the future of our food system, digital worlds are created and come alive in our Virtual Food System transforming the way we grow.



Eatosports is an Esports initiative that empowers children and businesses to become change-makers and sustainability advocates, through builds and battles to develop the Eatoverse.